Webplay at PlugNPlay

Since thanksgiving holiday is here, I decided to go to this Webplay conference at PlugNPlay to see what the panelists have to say. I had an OK experience last time at PlugNPlay so I was hoping that it would be better this time.

Like last time, the food was quite good and the programme itself is decent. Unfortunately, once again the panels are a little stale and answers are somewhat generic. Thankfully, as it goes on the quality of speakers go up and I've typed out some interesting comments here.

The notes are a little disorganized as there aren't really a structure during these panels and I didn't think there are too many connections between thoughts so I just copy down some interesting quotes:

Eyal Herzog (Founder of Metacafe)
Different pattern of video consumption
Not easy to switch channels
Related videos will be 80% (Recommendation Algorithm)
Producing Media is going to be easier

Jeremy Riney (Founder of Playlist)
Music has always been social
Selling lots of ringtone, merchandise

Brad Jefferson (Founder and CEO of Animoto)
Animoto is about storytelling
Algorithmic logic of how to create this video
Analyzing the beat, energy of the song with motion design
Right amount to tease the user

Lance Tokuda (Founder and CEO of Rockyou)
Self expression as a viral loop
Color actually affects the demographic
Users contact closest friends with relevant information
Build one’s analytic’s platform
Checking in and reengaging with users
Social advertising to reengage users
Facebook app 99% dies
Play Fish- Check that out
Message or photo- receiver wants to get these

Alex Mehr (CEO of Zoosk)
Instrument everything; measure, do AB test and repeat
Should provide value immediately once users hit the site
In Europe people happily spam each other