I attended the Startup2Startup dinner last night hosted by Dave Mcclure. This time we had Amy Jo Kim, founder of ShuffleBrain, talking about how social media and games intersect. Here are some keypoints:
1. Look at the reinforcement schedule and tap into customers' primal response. Essentially, think about when and how to engage them and get them back into the game
2. Engage in flow. Not too much and not too little so they just want to come back for more.
3. Collecting as a feature: Why collect? It gives users bragging right or a sense of completion. There are system points, social points, redeemable points. One can use leaderboards to make it more competitive
4. Levels: Level up is so important so that users don't get bored and play new things along the way.
5. Feedback: There are one-way feedbacks (twitter) and two-way feedbacks
6. Exchanges: be it gifts, comments, news articles etc
7. Customization: be it interfaces, content etc
8. Is the product accessbile, syndicated and recombinant?
Interesting observation: Amy mentioned couple Japanese games like brainage and cooking mama, but few people in the audience know about these games. Is it an opportunity?
Conclusion: Everything can be fun if you add in these features. Make things more game like.
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