It's raining really hard today so I came in late to Hoffman's talk but here are some notes
- He was mentioning the book Regional advantage
- Vision of modern career- individuals become a brand, small business, need network and manage their opportunity flows; what's my competitive edge?
- Theory of Internet: everyone is a publisher
- Linkedin on how work will happen globally across professional circles: Innovation happens when combining pieces and refining them. Trading work practices
- Most startup strategy is island hopping (finance, operations, finance...)
- Startup lesson: Trying to see something that others don't see (right now they think you're crazy but 2 years later everyone will be like duh...)
- Take competitive issues seriously
- Be willing to take a risk and be wrong
- Internet: Distribution, Distribution, Distribution
- Sites that get large can be thought of as platform for all kinds of things
- Part of entrepreneurship is just GO
- Philosophy applying to business is to think crisply but also think about possibilities
- Spent only 2000 on Adwords at the very beginning of company
- Virality: Create incentives to make it easy for others to share the site
- Zynga: how much fun social things are instead of Halo and other deep games. Chips as incentives.
- Very good to be focused, simple and clear to punch through the noise
- Don't do something that you think is just money
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